Sparkinstal is a newly established company operating in the northern Poland. It offers complex services in the field of installation and repair of all the types of electronic, alarm, and internet installations and devices. As a result of the cooperation with Sparkinstal, we prepared complex communication strategy for the new company. The analysis of the local environment and the target group was developed. As a consequence, we were able to create the name and principles of the identity. Our solution, presented to the partner, was based on connection of modern trends with well-known and deeply rooted in clients minds nomenclature and symbols. Visual message was intended to use simple forms when it comes to the shapes and typography as well as colors. Logo created on these foundations was a starting point to the next stage. In this stage, we developed a wide range of visual elements, e.g. business cards, letters, prints, building signage, and company uniform. The rules of communication were precisely defined and described in the corporate identity manual.