Plutodesigned by Hannes von D鲨ren, 2011 Type designer Hannes von D鲨ren has created Pluto, a sweet type family consisting of 16 fonts. The fonts are informal and friendly at first sight and lend themselves to display settings, however the straight and upright architecture of Pluto also makes it perfect for longer copy. Because of its large x-height, it even performs nicely in very small sizes. This contemporary type family is ideal for use in retail, cosmetics, food and hospitality applications and advertising.