Ensayo is a brand designed to fit the necessities of a free commercial trading fair in the creative area.Being aware of the latest trendsetting means in visual expression, the identity pretends to present an experimental concept around diversity, corporation and definition. A corporative identity designed to meet the necessity for a strict visual language within the enterprise that could be versatile enough to meet the experimentional rounds within advertising..Specifically created to define and augment the characteristics of the upcoming Catalonian studios and the MACBA institution at Plaza de l'Angel, Barcelona 2010.